Director of Sales – The Westin Abu Dhabi Golf Resort & Spa – Abu Dhabi

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Job Number 190009PZ
Job Category Sales and Marketing
Location The Westin Abu Dhabi Golf Resort & Spa| Abu Dhabi| United Arab
Emirates
Brand Westin Hotels & Resorts
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us
At Westin| we are committed to empowering the well-being of our guests by
providing a refreshing environment| thoughtful amenities| and revitalizing
programming to help ensure that they leave feeling better than when they
arrived. We recognize that travel can be disruptive to our guests’ well-being|
and we’re energized to assist as partners in helping them maintain control and
soaring above it all while on the road. Everything we do is designed to help
guests be at their best| and they appreciate our supportive attitude|
anticipatory service and extensive knowledge on how to best assist them
throughout their stay. We are looking for dynamic people who are excited to
join the team and ready to jump into any situation to give a helping hand. If
you’re someone who has is positive| adaptable and intuitive| and has a genuine
interest in the well-being of others around you| we invite you to discover how
at Westin| together we can rise.

JOB SUMMARY

Functions as the leader of the property’s sales department for properties with
bookings over 300 peak rooms and significant local catering revenue. Manages
the property|s reactive and proactive sales efforts. Provides day to day
leadership to sales associates to achieve property sales objectives with
overall responsibility for achieving booking goals and property revenues.
Implements the brand’s service strategy and applicable brand initiatives in
all aspects of the sales process and focuses on building long-term| value-
based customer relationships that enable achievement of the hotel’s’ sales
objectives. Evaluates the property’s participation in the various sales
channels (e.g.| Area Sales| Group Sales within the Sales Office| electronic
lead channels| etc.) and develops strong working relationships to proactively
position and market the property. Manages the marketing budget to enable
development of property specific campaigns| promotions and collateral to drive
revenue and meet property objectives. Interfaces with regional marketing
communications for regional and national promotions pull through. Develops and
implements property–wide strategies that deliver products and services to meet
or exceed the needs and expectations of the brand’s target customer profile
and property associates and provides a return on investment to the owner and
Marriott International.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Business Administration|
Marketing| Hotel and Restaurant Management| or related major; 4 years
experience in the sales and marketing or related professional area.

OR

• 4-year bachelor|s degree in Business Administration| Marketing| Hotel and
Restaurant Management| or related major; 2 years experience in the sales and
marketing or related professional area.

Preferred:

• 4 year college degree.

• Demonstrated skills in supervising a team.

• Lodging sales experience.

• Hotel industry work experience| demonstrating progressive career growth and
a pattern of exceptional performance.

CORE WORK ACTIVITIES

Managing Sales Activities

• Manages the development of a strategic account plan for the demand
generators in the market.

• Manages the property|s reactive and proactive sales efforts.

• Determines and develops marketing communication activities| in conjunction
with Regional Marketing Communications.

• Provides customer intelligence in evaluating the market and economic trends
that may lead to changes in sales strategy to meet or exceed customer
expectations.

• Reviews the Strategic Alignment Review (STAR) report| competitive shopping
reports and uses other resources to maintain an awareness of the hotel’s
market position.

• Researches competitor’s sales team strategies to identify ways to grow
occupancy and RevPAR and increase market share.

• Attends sales strategy meetings to provide input on weekly and overall sales
strategy.

• Suggests innovative marketing ideas and develops deployment strategies to
continue to grow market share.

• Evaluates and supports participation and account deployment with Area Sales
and Group Sales within the Sales Office.

• Serves as the sales contact for the General Manager| property leadership
team| Group Sales and Area Sales leaders.

• Serves as the sales contact for customers; serves as the customer advocate.

• Serves as hotel authority on sales processes and sales contracts.

• Serves as the property sales liaison with Area Sales| Group Sales| Revenue
Management| Event Management| Regional Marketing Communications and other
hotel departments as appropriate.

• Participates in sales calls with members of the Sales and Marketing team to
acquire new business and/or close on business.

• Identifies public relations opportunities and coordinates activities to
augment the overall marketing communication strategy.

• Supports the General Manager by coordinating crisis communications.

• Executes and supports Marriott’s Customer Service Standards and hotel’s
Brand Standards.

• Executes and supports the operational aspects of business booked (e.g.|
generating proposal| writing contract| customer correspondence).

• Participates in and practices daily service basics of the brand (e.g.| |
Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics| Renaissance
Hotels and Resorts (RHR) Savvy Service Basics| Courtyard| SpringHill Suites|
Fairfield Inn Basics of the Day| Residence Inn Daily Huddle| or TownePlace
Suites Morning Meeting).

• Implements a seamless turnover from sales to operations and back to sales
while consistently delivering high level of service.

• Monitors the effective resolution of guest issues that arise as a result of
the sales process by creating mechanisms to channel issues to property
leadership and/or other appropriate stakeholders.

• Maintains successful performance by increasing revenues| controlling
expenses and providing a return on investment for the owner and Marriott
International.

• Implements the brand’s service strategy and applicable brand initiatives in
all aspects of the sales process and focuses on building long-term| value-
based customer relationships that enable achievement of the hotel’s’ sales
objectives.

• Interfaces with regional marketing communications for regional and national
promotions pull through.

• Performs other duties| as assigned| to meet business needs.

Building Successful Relationships

• Develops strong partnerships with local organizations to further increase
brand/product awareness.

• Develops and manages internal key stakeholder relationships.

• Develops strong community and public relations by maintaining property
participation in local| regional and national tradeshows and client events.

• Executes exemplary customer service to drive customer satisfaction and
loyalty by assisting the customer and monitoring their satisfaction before and
during their program/event.

• Serves the customer by understanding their needs and recommending the
appropriate features and services that best meet their needs and exceed their
expectations| while building a relationship and loyalty to Marriott.

• Gains understanding of the hotel’s primary target customer and service
expectations; serves the customer by understanding their business| business
issues and concerns| to offer better business solution both prior to| and
during the program/event.

Leadership

• Functions as the leader of the property’s sales department for properties
with bookings over 300 peak rooms and significant local catering revenue.

• Develops sales goals and strategies and verifies alignment with the brand
business strategy.

• Executes the sales strategy in order to meet individual booking goals for
both self and staff.

• Coaches leaders of revenue generating departments in developing effective
revenue strategies and setting aggressive goals that will drive the property|s
financial performance.

• Verifies Sales team understands and is leveraging Marriott International
(MI) demand engines to full potential.

• Works with Human Resources| Engineering and Loss Prevention to monitor
compliance with local| state and federal regulations and/or union
requirements.

• Partners with Human Resources to attract| develop and retain the right
people in order to support the strategic priorities of the market.

• Creates effective structures| processes| jobs and performance management
systems are in place.

• Sets goals and expectations for direct reports using the Leadership
Performance Process (LPP)| aligns performance and rewards| addresses
performance issues and holds staff accountable for successful results.

• Forecasts talent needs and manages talent acquisition strategy with Human
Resources (HR) to minimize lost time due to turnover.

• Maintains an active list of the competition’s best sales people and executes
a recruitment and acquisition plan with HR.

• Supports tools and training resources to educate sales associates on winning
catering solutions.

• Champions leadership development and workforce planning priorities by
assessing| selecting| retaining and developing diverse| high-caliber talent
that can lead the organization today and strengthen the leadership bench for
the future; continues to upgrade the sales & marketing talent; works with HR
to anticipate future talent needs based on business growth plans.

• Identifies| trains and mentors group sales associates; utilizes all
available on the job training tools for associates.

• Transfers functional knowledge and develops group sales skills of other
discipline managers.

• Provides day to day leadership to sales associates to achieve property sales
objectives with overall responsibility for achieving booking goals and
property revenues.

• Evaluates the property’s participation in the various sales channels (e.g.|
Area Sales| Group Sales within the Sales Office| electronic lead channels|
etc.) and develops strong working relationships to proactively position and
market the property.

• Manages the marketing budget to enable development of property specific
campaigns| promotions and collateral to drive revenue and meet property
objectives.

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