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JOB DESCRIPTION
A Cluster Marketing Executive will play an important role in assisting the
cluster in achieving key objectives in line with the annual marketing plan|
current initiatives and relevant marketing activities relating directly to the
cluster. The cluster marketing team performs an integral role in bringing
together all function areas to ensure commercial targets are heightened. The
executive role involves independently managing smaller individual projects and
overseeing some of the day-to-day administrative duties for the hotel.
What will I be doing?
As Cluster Marketing Executive| you will be responsible for the results of the
marketing plan and activities used by the hotel to increase brand awareness|
communicate promotions to all relevant target markets and address hotel
business needs. Specifically| you will perform the following tasks to th
highest standards:
Business Function
Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reportingas directed by the cluster Line Manager
Support the cluster Line Manager by developing and implementing promotional activity| cluster merchandising and collaterals for allhotel departments
Execution of all marketing activities for special events| merchandising campaigns| exhibitions and property inspections
Assist with and at times lead on-site photos shoots and hotel filming whilst ensuring all relevant administration duties are completedand approved
Monitor and support all social media activity for the cluster and support departmental initiatives
Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards| using the right tone of voice andthat content is compliant with corporate guidelines
Support and identify opportunities with the Line Manager to grow and develop loyalty marketing activities with HHonors and otherbooker incentive schemes
Execute and implement appropriate use of marketing content| creative resources| translation and photography while optimising aneffective online presence in line with regional strategy
Respond to customer postings as appropriate tackling any complaints and issues
Managing Execution
Develop| maintain and grow hotel databases to promote all hotel disciplines including targeted HHonors campaigns
Execute the hotels| quarterly audit report on specific initiatives and promotions
Monitor and review all third party website content| ensure it is accurate| current and reflects each hotel
Execute and report competitive analysis on the hotels| food and beverage and eCommerce marketing activities
Ensure all hotels have appropriate marketing content to include up to date media lists| marketing collateral| photo library| newsletters|brochures| desktop publishing and all matters relating to marketing
Support and assist management of all marketing projects including resources with budget implications
Produce tracking documents and hotel fact sheets including preparing PowerPoint presentations with excellent attention to detail as directed by head of department
Achieve agreed performance goals and marketing objectives of role set out by the cluster Line Manager
Support the Line Manager in executing effective content management across all available channels| including hotel website| OTAs| social media| mobile marketing and partnership programs
Developing Talent
The executive role focuses more on self-development as opposed to developing team members
Building Relationships
Establish and maintain effective rapport and open communication with all hotel disciplines
Develop strong working relationships with various levels of Hilton|s personnel including cluster and regional teams and comply to Hilton|s core values
Develop and manage working relationships with key members of the creative and media agencies
Work effectively within the cluster marketing team as well as supporting relationships with cluster and regional levels on relative projects and promotional campaigns
Excel at being an effective team player in all aspects of the role
What are we looking for?
A Cluster Marketing Executive serving Hilton Brand hotels and vacations is
always working on behalf of our Guests and working with other Team Members. To
successfully fill this role| you should maintain the attitude| behaviours|
skills| and values that follow:
Educated to college level or equivalent in work experience
Experience in a similar marketing role
Proven experience of supporting| planning and managing project work to tight deadlines
Experience of the main functions of marketing and leading smaller projects
Demonstrated ability to interact effectively with various levels of management
Proven experience of working to and understanding key marketing and eCommerce plans and strategies
Excellent written and verbal communication skills in English. High-level proficiency of native language dependant on location of role
Proficiency in Microsoft Office applications| budget management and project and time management
Demonstrates an understanding of commercial awareness| able to adapt to changing priorities with key judgement and decision making skills
Ability to interact effectively| create solutions| influence others and work diplomatically with a wide range of individuals
Professional approach| clean and well groomed at all times
Friendly demeanour| positive and enthusiastic attitude with strong customer focus and able to work independently
Honesty| integrity| passion for hard work
Demonstrated self-starter| with excellent attention to detail
Creatively minded and has a thirst to work in marketing for the hospitality industry
Enjoys working collaboratively and is a key team player with a can do attitude and thrives on a challenge
Good understanding of Hilton| its core values and management structure
What will it be like to work for Hilton?
Hilton is the leading global hospitality company| spanning the lodging sector
from luxurious full-service hotels and resorts to extended-stay suites and
mid-priced hotels. For nearly a century| Hilton has offered business and
leisure travelers the finest in accommodations| service| amenities and value.
Hilton is dedicated to continuing its tradition of providing exceptional guest
experiences across its global brands. Our vision to fill the earth with the
light and warmth of hospitality unites us as a team to create remarkable
hospitality experiences around the world every day. And| our amazing Team
Members are at the heart of it all!