Assistant Director of Sales – Sheraton Dubai Creek Hotel & Towers

APPLY HERE

Job Number 19000IEI
Job Category Sales and Marketing
Location Sheraton Dubai Creek Hotel & Towers| Dubai| United Arab
Emirates
Brand Sheraton Hotels & Resorts
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us
At Sheraton| we go above and beyond in everything we do. We are inspired by
our guests and one another – and are driven to make things better. We love
what we do| and we give it all we’ve got – on property and off. When guests
stay with us| it’s not just a room with a bed that they’re buying. It’s an
experience. We’re looking for someone who is ready to go beyond in everything
they do. If you are someone with a genuine drive to improve your life and the
lives of those around you| we encourage you to explore careers with Sheraton.

JOB SUMMARY

Functions as the leader of the property’s group sales effort for properties
with a Director of Hotel Sales. Manages the property|s reactive and proactive
group sales efforts. Shares responsibility for achieving group revenue goals|
guest and associate satisfaction. Implements the brand’s service strategy and
applicable brand initiatives in all aspects of the sales process. Provides
day-to-day leadership oversight to the on-property group sales associates with
a focus on building long-term| value-based customer relationships that enable
achievement of the property’s sales objectives. Maintains ultimate
accountability for verifying that the team maximizes group revenue
opportunities by up-selling and accurately forecasting revenues (e.g.|
catering and group rooms) for all events.

CANDIDATE PROFILE

Competence

Development and Execution of Sales Strategies
Detailed analysis of STAR report| competitive shopping reports and other resources to maintain an awareness of each property market position
Result oriented and cost conscious

Education| Experience & Skills

Fluency in English both oral and written
Good Leadership skills
Excellent selling| negotiation and communication skills
Excellent interpersonal and sales related skills
Ability to communicate customer needs and resolve complaints independently

Pro-active individual who is a natural in influencing and convincing others

Driving license holder
Degree-level qualification
Corporate sales background with minimum 4 years’ experience in 5 star hotel in Dubai
International hotel chain experience preferred

CORE WORK ACTIVITIES

Managing Sales Activities

• Functions as the leader of the property’s group sales effort in support of
the Director of Hotel Sales.

• Solicits| books and develops local group business.

• Recommends booking goals for sales team members.

• Develops and manages group sales revenue and operation budgets| and provides
forecasting reports.

• Works with management team to create and implement a group sales/marketing
plan addressing revenue| customers and market.

• Assists with selling| implementation and follow-through of group sales
promotions.

• Executes and supports Marriott’s Customer Service Standards and hotel’s
Brand Standards.

• Executes and supports the operational aspects of business booked (e.g.|
generating proposal| writing contract| customer correspondence).

• Participates in and practices daily service basics of the brand (e.g.||
Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics| Renaissance
Hotels and Resorts (RHR) Savvy Service Basics| Courtyard| SpringHill Suites|
Fairfield Inn Basics of the Day| Residence Inn Daily Huddle| or TownePlace
Suites Morning Meeting).

• Coordinates and deploys group sales resources on-property to monitor the
pull-through and sustainment of sales strategies and selling solutions.

• Verifies that the property implements a seamless turnover from sales to
operations and back to sales while consistently delivering high level of
service.

• Manages the property|s reactive and proactive group sales efforts.

• Monitors the effective resolution of guest issues that arise as a result of
the sales process by creating mechanisms to channel issues to property
leadership and/or other appropriate stakeholders.

• Maintains successful performance by increasing revenues| controlling
expenses and providing a return on investment for the owner and Marriott
International.

• Implements the brand’s service strategy and applicable brand initiatives in
all aspects of the sales process.

• Maintains ultimate accountability for verifying that the team maximizes
group revenue opportunities by up-selling and accurately forecasting revenues
(e.g.| catering and group rooms) for all events.

• Performs other duties| as assigned| to meet business needs.

Building Successful Relationships

• Works collaboratively with off-property sales channels (e.g.| Group Sales
with the Sales Office| Area Sales| Global Sales Organization (GSO)| etc.) to
verify the property needs are being achieved and the sales efforts are
complementary| not duplicative.

• Interacts effectively with guests/clients| sales and kitchen| vendors|
competitors| local community| catering associations and other hotel
departments in order to |maintain guest satisfaction.

• Executes exemplary customer service to drive customer satisfaction and
loyalty by assisting the customer and monitoring their satisfaction before and
during their program/event.

• Serves the customer by understanding their needs and recommending the
appropriate features and services that best meet their needs and exceed their
expectations| while building a relationship and loyalty to Marriott.

• Gains understanding of the hotel’s primary target customer and service
expectations; serves the customer by understanding their business| business
issues and concerns| to offer better business solution both prior to| and
during the program/event.

• Develops a close working relationship with operations to execute strategies
at the hotel level.

Leadership

• Manages and directs the on-property group sales effort to achieve hotel
revenue goals by proactively targeting current and new high value accounts in
the market and implementing effective sales deployment strategies to grow
market share.

• Works with the Director of Sales and Marketing to establish understanding of
sales strategy and effective implementation of this strategy for the hotel.

• Partners with Human Resources to attract| develop and retain the right
people in order to support the strategic priorities of the market.

• Creates effective structures| processes| jobs and performance management
systems are in place.

• Sets goals and expectations for direct reports using the Leadership
Performance Process (LPP)| align performance and rewards| addresses
performance issues and holds staff accountable for successful results.

• Forecasts talent needs and manages talent acquisition strategy with Human
Resources (HR) to minimize lost time due to turnover.

• Keeps an active list of the competition’s best sales people and executes a
recruitment and acquisition plan with HR.

• Supports tools and training resources to educate sales associates on winning
catering solutions.

• Champions leadership development and workforce planning priorities by
assessing| selecting| retaining and developing diverse| high-caliber talent
that can lead the organization today and strengthen the leadership bench for
the future; continues to upgrade the sales & marketing talent; works with HR
to anticipate future talent needs based on business growth plans.

• Identifies| trains and mentors group sales associates; utilizes all
available on the job training tools for associates.

• Transfers functional knowledge and develops group sales skills of other
discipline managers.

• Shares responsibility for achieving group revenue goals| guest and associate
satisfaction.

• Provides day-to-day leadership oversight to the on-property group sales
associates with a focus on building long-term| value-based customer
relationships that enable achievement of the property’s sales objectives.

_