Job Number 19000DGW
Job Category Sales and Marketing
Location JW Marriott Marquis Hotel Dubai| Dubai| United Arab Emirates
Brand Marriott Hotels Resorts /JW Marriott
Position Type Non-Management/Hourly
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Marriott International portfolio of brands includes both JW Marriott and
JW Marriott is part of Marriott International|s luxury portfolio and
consists of more than 80 beautiful properties in gateway cities and
distinctive resort locations around the world. JW believes our associates come
first. Because if you’re happy| our guests will be happy. It’s as simple as
that. Our hotels offer a work experience unlike any other| where you’ll be
part of a community and enjoy a true camaraderie with a diverse group of co-
workers. JW creates opportunities for training| development| recognition and
most importantly| a place where you can really pursue your passions in a
luxury environment. Treating guests exceptionally starts with the way we take
care of our associates. That’s The JW Treatment™.
The Marketing Executive is the voice of the hotel| acting as a Brand Champion
for the hotel and will be responsible for assisting and executing all
Marketing projects and initiatives| supporting with Social Media tasks and
monitoring the hotel’s PR activities. This role is especially focused on the
marketing and promotion of the hotel’s F&B outlets and is responsible for
updating and maintaining all marketing channels| both internal and external.
The Marketing Executive has knowledge of the individual outlets’ targets as
well as the hotel’s annual goals and the spa goals. The role requires
executing the implementation of the overall Marketing Strategy for F&B and Spa
with the support of team members and assisting with the day-to-administration
responsibilities in an efficient| professional and courteous manner.
The Marketing Executive will need to work with the graphic design team and be
responsible for overlooking the creation of design templates for all of the
hotel’s promotional requirements| following brand standards. The role will
require working on the Marketing campaign plan together with the team as well
as meeting print and digital media| suppliers and partners and negotiating
rates for advertising and promotion of the hotel. The Marketing Executive will
need to be comfortable with meeting media and showing the hotel and its
features. The Marketing Executive will support the F&B team and Spa team| as
well as other departments with the creation| launch| promotion and execution
of new concepts from start to finish. This person will also be responsible for
assisting and coordinating photography and video production for the hotel when
required; managing multiple projects at the same time and successfully
coordinating with internal teams| external clients and guests.
SCOPE / BUSINESS CONTEXT
A Full Time position based at JW Marriott Marquis Dubai.
Number of Direct Reports – 0
Titles of Direct Reports – 0
Bachelor degree required; additional education in sales and marketing fields
At least 2 years of experience as a Marketing Coordinator or 1 year as a
Prior Dubai experience is preferred.
Further experience in a supervisory position preferred.
-Together with the Marketing team put together an annual marketing plan for the hotel/room’s piece| Spa and F&B.
-Create and Execute detailed marketing campaigns throughout the year for each key initiative
-Under the guidance of the Director of Marketing and PR| research and identify all necessary collateral required for the hotel generally and per outlet. This will range from copywriting for hotel flyers| artworks and brochures to specific promotional requirements across the property.
-Assist with developing and implementing communications support strategies
-Work with partners for the hotel to activate and leverage the hotel’s positioning in the market.
-Develop and maintain strong relations with the local media community
-Support with all requests for the Sales Team and other departments as well
-Conduct regular check-up rounds with the graphic designers to ensure all follows brand requirements
-Support the marketing team with all admin-related tasks from BO signatures| follow-ups and more
-Take minutes during all key meetings with the F&B and Spa teams
-Respond to media enquiries and information requests
-Proactively and regularly share updates and highlights with the media on new promotions in the hotel
-Research and seek innovative communication and promotion opportunities
-Ensure the hotel is properly positioned on all third party and internal platforms
-Maintain positive online presence by managing website and third party sites
-Working closely with the team to take full responsibility for the creation of a monthly newsletter. This involves assisting with copywriting| proof-checking and layout decisions.
-Ensure that all deadlines are met (for campaign launch plans| magazine ad submissions| etc.)
-Identify through brainstorming sessions with key department heads opportunities to execute value-added mailings to the database and third-party databases
-Send out promotional HTMLs and SMS dispatches regularly and heavily grow the database
-Further to the previous point| database growth will be a key focus area
-Come up with innovative and highly creative digital marketing campaigns
-Together with the regional E-commerce team review third party websites such as OTAs and blogs to ensure recent photos and information is correct
-Use strategic marketing tools to drive incremental room| F&B| Spa and ancillary revenue
-Target hotel’s in-house and long-stay guests through strategic promotions
-Ensure Brand Standards compliance through all initiatives
-Share monthly insights on trends in the market and marketing channel analysis.
-Educate relevant on-property associates on marketing promotions| strategies and trends
-Supervise and manage administrative systems: including monitoring of project costs| PR contacts database| hotel information| photographs| TV slides| video library| distribution of PR releases| monitoring| measuring and recording of all media clippings and —-impressions
-Produce regular activity reports including monthly KPI and others
– Any other administrative support for the Marketing Manager and Director of
Marketing and PR when needed
-Other ad hoc duties as required
SPECIFIC JOB KNOWLEDGE| SKILLS AND ABILITIES
Excellent organizational/administrative skills with office management
Ability to priorities tasks and to manage workload using own initiative
Ability to multi-task and work under pressure with limited resources
Strong writing skills with excellent spelling & grammar
Excellent computer skills and detailed knowledge of various computer programs|
including a strong proficiency of MS Excel| Power point
Previous experience in hotel| travel & tourism| service sector preferred
Has around 1-2 years of experience working in Marketing
Has a creative vision
Is familiar with publishing tools and has a detailed understanding of design
best practices and priorities.
Education in Marketing or advertising preferred.
Strategic thinking & self-starter.
Must be able to work with others to solve complex problems
Must take initiative to see and define new opportunities and put plans in
place to exploit them.
Show understanding and interest in Social Media including Twitter| Facebook|
Instagram| Youtube| Pinterest| Linked In| etc.
Ability to maintain complete confidentiality at all times
High degree of personal loyalty and integrity
Highly professional in appearance| character and conduct
Positive attitude and team spirit
Effective interpersonal skills| resourcefulness and creativity
Display passion for the job
Safety and Security
Report work related accidents| or other injuries immediately upon occurrence to manager/supervisor.
Follow company and department safety and security policies and procedures to ensure a clean| safe| and secure environment.
Notify Loss Prevention/Security of any guest reports of theft.
Policies and Procedures
Follow company| hotel and department policies and procedures.
Follows Marriott International Hotels Limited Regional Office policies and procedures
Protect the privacy and security of guests and coworkers.
Maintain confidentiality of proprietary materials and information.
Ensure uniform| nametags| and personal appearance are clean| hygienic| professional and in compliance with company policies and procedures.
Protect company tools| equipment| machines| or other assets in accordance with company policies and procedures.
Perform other reasonable job duties as requested by Supervisors and Management.
Working hours as required to do your job but normally not less than 48 hours per week.
Actively listen and respond positively to guest questions| concerns| and requests using brand or property specific process (e.g.| LEARN| JW Symphony of Service) to resolve issues| delight| and build trust.
Assist other employees to ensure proper coverage and prompt guest service.
Anticipate guests| service needs| including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
Address guests| service needs in a professional| positive| and timely manner.
Engage guests in conversation regarding their stay| property services| and area attractions/offerings.
Thank guests with genuine appreciation and provide a fond farewell.
Welcome and acknowledge each and every guest with a smile| eye contact| and a friendly verbal greeting| using the guest|s name when possible.
Supply guests/residents with directions and information regarding property amenities| services| and hours of operation| and local areas of interest and activities.
Answer telephones using appropriate etiquette including answering the phone within 3 rings| answering with a smile in one|s voice| using the callers| name| transferring calls to appropriate person/department| requesting permission before placing the caller on hold| taking and relaying messages| and allowing the caller to end the call.
Speak to guests and co-workers using clear| appropriate and professional language.
Talk with and listen to other employees to effectively exchange information.
Working with Others
Support all co-workers and treat them with dignity and respect.
Handle sensitive issues with employees and/or guests with tact| respect| diplomacy| and confidentiality. Develop and maintain positive and productive working relationships with other employees and departments.
Partner with and assist others to promote an environment of teamwork and achieve common goals.
Quality Assurance/Quality Improvement
Comply with quality assurance expectations and standards| e.g. GuestVoice and JW Marriott Brand Standard Audit.
Enter and locate work-related information using computers and/or point of sale systems.
Stand| sit| or walk for an extended period of time or for an entire work shift.
Read and visually verify information in a variety of formats (e.g.| small print).
Move| lift| carry| push| pull| and place objects weighing less than or equal to 10 pounds without assistance.