Location: United Arab Emirates
Let your career take off with the World’s Leading Etihad Aviation Group.
An exciting opportunity to join the Commercial Marketing team as a Marketing Manager has arisen. As Marketing Manager you will develop, plan and implement brand and tactical marketing campaigns for the assigned region / market in order to deliver against set annual marketing objectives, in collaboration and consultation with the Regional Marketing Manager.
This role will unlock opportunities for you, enabling you to further develop your expertise within a progressive culture where a huge emphasis is placed on investing in the best talent.
Develop overall marketing strategy and plan/execute all marketing campaigns/activities for assigned region/market to delivery against set annual marketing objectives.
Lead the delivery of joint marketing campaigns with tourism partners in the assigned region/market.
Manage the roll out of centrally-led marketing campaigns (brand awareness and tacticals) within the assigned region/market ensuring brand consistence, quality, cost parameters and timeframes.
Analyse customer intelligence and marketing channel effectiveness to create target audiences and deliver conversion driven assets to the right customer at the right time.
Support the activation of key sponsorship assets for the assigned region/market by integrating with the Sponsorship dept.
Work with relevant local partners to develop marketing alliances and contribute to the effective promotion of the Etihad’s brand
Performance track Marketing campaigns and activities at a pre, during and post-launch level, to ensure timely identification and effective resolution of corrective actions
Manage administrative and accounting procedures to ensure the accurate and timely execution of the processes
Prepare and present report to senior management on local Marketing KPIs to ensure the accurate and timely communication of results and contribution to business growth
Perform research and studies to identify innovations and trends to ensure the effectiveness of campaign in the assigned geography
The role will operate in a high pressure environment to respond to the business needs with reduced lead times. Requirement to travel within the assigned region/market.
QUALIFICATIONS & EDUCATION
2 year diploma in a business or marketing related discipline
6 years experience in marketing, of which 3 in a managerial role in an international customer-centric company (travel, retail eCommerce, FCMG).
Proven track record in successfully delivering campaigns (from brief to results/learnings) and demonstrate contribution to overall business objectives.
Highly creative with experience in identifying target audiences and developing (digital) campaigns that engage, inform and motivate.
Extensive experience in building reports, analysing campaign metrics and transforming them in recommendations suitable for upper management.
Must be a self-starter who can prove an ability to operate in a challenging environment and with multi-cultural teams.
A strong understanding of the media landscape and online distribution channels in the Middle East.
Ability to communicate with multiple internal and external stakeholders, both regionally and globally, across multiple business units and functions.
Ability to manage time and multiple priorities with a variety of internal and external stakeholders.
Strong interpersonal skills, social competence and negotiating capability.
Solid understanding of target audiences, positioning, branding and advertising methodologies.
Strong project management skills.
Excellent communication and presentation skills (verbal & written)
Good understanding of emerging trends in digital marketing and new media for digital marketing.
Strong analytical skills and data-driven thinking.