Marketing Officer – Remittance – UAE (Full Time)
Reports to Airport Manager
Location – UAE
The role supports development of Money Transfer/Remittance business across Dubai, Sharjah, DWC and Abu Dhabi. Work with Team Leaders/Airport Managers to set objectives for Customer Acquisition, Retention & Reactivation by analysing the store business performance, competitor activities and the market trend. Organise and actively participate in all the sponsorship events sponsored by Travelex. Be aware about the latest promotions and offers from the competitors in UAE. This individual will continuously be in contact with prospective customers and ensure their long term association with Travelex.
Coordinate with team members to ensure that the overall growth of remittance business and customer experience is achieved.
Regularly meetings with potential customers to raise awareness about Travelex and its Money Transfer/Remittance services.
Actively participate in brand building and awareness creation campaigns regularly. Develop a database of potential customers for the respective store/s
Liaise regularly with large corporate organizations to promote Travelex and its services to their employees.
Gather regular feedback from customers to understand how Travelex could improve its service to meet growing customer demands.
Monitor competitor activities and provide market intelligence to senior management with recommendations
Plan and execute innovative tactical marketing activities to attract, retain and reactivate customers.
Organize events and activities in partnership with strategic alliances and maximise the return on investment.
Ensure adequate stock of marketing collaterals and promotion materials are appropriately placed in all stores
Prepare regular marketing activity reports for senior management
Ensure staffs at all stores are well educated about all remittance products and services we offer.
Ensure all staff possesses necessary access to the system to create Remittance transactions at all times.
Provide necessary training
Conduct periodical market research to promptly report any changes and trends to the management.
Execute operations in line with standard operating procedures – adherence to Company and location policy and procedures (Retail requirements)
Participate in coaching sessions with Team Leaders and Sales Consultants around Remittances.
Support additional/adhoc tasks at request of Management.
Key interfaces/ relationships
Airport Managers /Team Managers / Team Leaders / Sales Consultants
Remittance operations, Marketing, Compliance
External local stakeholders: customers, partners, Vendors, Regulatory/Local Authorities, 3rd parties (e.g. Duty Free, Concessionaire staff)
Role-specific experience and skills
Good understanding of the Remittance/Money Transfer business and ability to recommend and promote the appropriate service to customers.
Knowledge of typical remittance customer and their expected services levels.
Work closely with on-the-ground sales teams including Team Leaders, Team Managers and Airport Managers.
Customer centric and holds good relationship management skills at all levels.
Excellent communication skills and can relay information clearly.
Approachable and provides feedback in a constructive manner with regular follow up.
Able to manage time effectively to meet daily deadlines.
Strong process and procedure capabilities.
Strong understanding of risk in a retail and financial services environment.
Understanding of 3rd party applications and reporting requirements.
Valid UAE driving license is a must
General experience and personal qualities
Leadership & management
Adaptable and flexible
Good Communication Skills
Creative minded with a high degree of personal and professional integrity.
Protect the business by ensuring compliance to procedures, managing risks and escalating where appropriate to protect the reputational integrity of Travelex. Ability to adapt to change quickly and brings challenges to resolution within a timely fashion.
The ability to manage strong relationships, developing trust and credibility with customers, partners, peers, teams, internal and external stakeholders.
Proactive sharing of best practice to peers and teams for continuous improvement of performance in their area of remittances.
Management of change
Able to deal with change efficiently and effectively.
Performance and results focus
A strong record of performance delivery in their area of Remittance/Money Transfer.
Drive customer focus in everything we do to acquire and retain customers for the long term success of Travelex.
The ability to analyse issues, develop solutions and influence key decisions, balancing risk with results.