Marketing Manager Digital Retail Management
We are pleased to announce an incredibly exciting opportunity to join the Airline in representing Marketing as part of the Digital Retail Management (DRM) team. This is a newly created rolein line with our commitment to evolving the business through digital transformation. Your role will be to create real time, dynamic and customized multi product offerings to distribute to relevant segmented customer groups through multiple channels at optimal price for customer that optimizes revenue for the airline.
Develop, plan and implement customer offers coordinated and in line with brand and marketing objectives, in collaboration and consultation with the Senior DRM Manager
Represent marketing interests as part of the cross-departmental DRM team and creating customized customer offers, in line with company marketing guidelines, to drive ancillary revenues
Senior Manager Digital Retail Management
We are pleased to announce an incredibly exciting opportunity to join a new Digital Retail Management function at Senior Management level. As Senior Manager, you will add immediate value by establishing an Etihad Airways Offer Management unit responsible for creating real time, dynamic and customized multi product offerings and distribute to relevant segmented customer groups through multiple channels as appropriate at optimal price for the airline and customer.
Identify customer segments and profiles through advanced data mining techniques, and manage offers through the creation of system rules. Contribute to the development of an Etihad offer management system.
Drive commercial offer management and ancillary pricing strategy and work across various airline functions to identify key contact positions to support transformational working methods to establish Etihad as leader in digital retailing
Challenger of existing pricing, marketing and distribution methods and leading with an entrepreneurial approach to implement customized offers and embracing a fail fast and test approach.
The person we are looking for must meet the following criteria:
Educated to degree level or with relevant analytical and Commercial experience
Additional qualification in Statistics, Mathematics is preferable but not essential
Experience in Pricing, Revenue Management, Marketing, Merchandising or Distribution within Airlines or Travel Industry desirable but not essential